Home / Tech News / Walmart to launch a more personalized, redesigned website in May

Walmart to launch a more personalized, redesigned website in May


April 6, 2018n

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Lore claims that Walmart won’t fall prey to this issue.n

“The way we attack this problem isu00a0not through technology alone,” he says. “We’re able to combine technology and the merchandising elements to create a much more relevant and personalized experience.”n

Walmart’s algorithms are meant to understand what categories the individual likes to shop, and then leverages merchants’ understanding of what items are new, trending or seasonal to reach the right segment of potentially interested customers.n

“It’s been this fascinating partnership inside Walmart to see the tech organization and the merchant org come together,” adds Jordan Sweetnam, u200eSVP, Customer Experience & Product for Walmart E-commerce. “And based upon early customer feedback, it looks like we’re gonna see some pretty relevant results,” he says.n

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The new site will also be updated to introduce speciality shopping experiences for categories like home and fashion, which are seeing sizable growth online. The Fashion destination, which will go live after the redesign, will feature seasonal stories along with more editorial imagery as a means of differentiating the experience of buying a new outfit from buying groceries and household items.n

Lord & Taylor will be a part of the new fashion destination, too, but more details about its shop will be unveiled later this spring. From what Lore says, though, it won’t feel like you’ve been redirected to a new site when browsing its shop.n

The two retailers first announced their plans to team up online last year. Walmart.com was to offer its technology and reach to Lord & Taylor, while it gained the chance to upgrade its image as a low-cost – and therefore more low-end – retailer, and expand its assortment.n

One goal with the site redesign is to attract similar brand deals.n

“The Lord & Taylor partnership is hopefully one of many we’ll do over time,” says Lore. “Au00a0large part of attracting partners is to also have a more specialized shopping experience in that particular category.”n

The redesign will begin rolling out to customers in early May.n”,”protected”:false},”excerpt”:”rendered”:”

Walmart today is announcing a significant redesign of its website which includes a visual makeover, the introduction of new personalization elements, as well as dedicated sections for specially shopping experiences. The company had already launched a revamped Home section on its site back in February, ahead of this larger redesign, and now plans to soon […]n”,”protected”:false,”author”:2414667,”featured_media”:1346247,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”relegenceEntities”:[],”relegenceSubjects”:[],”categories”:[11160],”tags”:[9881,15387],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”shortlink”:”https://tcrn.ch/2H6Ob5m”,”videoData”:”provider”:false,”location”:”entrybody”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”tc_unified_tagging”:[“tag”:”term_id”:15387,”name”:”Walmart”,”slug”:”walmart”,”term_group”:0,”term_taxonomy_id”:15320,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:199,”filter”:”raw”,”cb_tags”:[“walmart-organization”:”Walmart”],”tag”:”term_id”:9881,”name”:”e-commerce”,”slug”:”e-commerce”,”term_group”:0,”term_taxonomy_id”:4389,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:749,”filter”:”raw”,”cb_tags”:[]],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1622994″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”version-history”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1622994/revisions”],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”replies”:[“embeddable”:true,”count”:0,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1622994&order=asc&tc_hierarchical=flat”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1346247″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1622994″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1622994″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1622994″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1622994″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1622994″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1622994″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”http://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Writer”,”cbDescription”:”

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h_216,w_216,c_fit/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”http://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Writer”,”cbDescription”:”

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MIAMI, FL – AUGUST 18: A Walmart sign is seen on August 18, 2015 in Miami, Florida. Walmart announced today that earnings fell in the second quarter due to currency fluctuations and the retailer’s investment in employee wages and training. (Photo by Joe Raedle/Getty Images)n”,”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:”width”:1024,”height”:683,”file”:”2016/06/walmart-sign.jpg”,”sizes”:[],”image_meta”:”aperture”:”8″,”credit”:”Getty Images”,”camera”:”Canon EOS 5D Mark III”,”caption”:”MIAMI, FL – AUGUST 18: A Walmart sign is seen on August 18, 2015 in Miami, Florida. Walmart announced today that earnings fell in the second quarter due to currency fluctuations and the retailer’s investment in employee wages and training. 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