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Facebook launches Marketplace, a friendlier Craigslist



450 million people already visit “buy and sell” Groups on Facebook each month, and now the company is launching a whole tab in its app dedicated to peer-to-peer shipping.

Facebook Marketplace lets you browse a relevancy-sorted feed of things to buy from people who live nearby, and quickly list your own stuff for sale. Integration with Facebook Messenger lets you haggle or arrange a meet-up, and you know more about who you’re dealing with than on anonymous sites like Craigslist thanks to Facebook’s profiles.

Marketplace is launching today in the US, UK, Australia, and New Zealand on mobile, but could roll out globally and on the web if it’s popular. There’s an unfortunate lack of a two-way rating system which helps discourage scamming and bad behavior. There’s also no native checkout option for transactions beyond ad-hoc payment through Messenger, which is annoying but promotes in-person exchanges instead of fraud-laden shipping.

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While there’s no Pages allowed on Marketplace right now, Facebook could one day generate ad revenue if it let businesses or people buy News Feed ads or sponsored placement for what they’re selling. Facebook is betting big on Marketplace, considering its taking over a main spot in the navigation tab bar, replacing the Messenger shortcut in Facebook for iOS.

Facebook is on an unending quest to eat the internet, creating its own versions of every popular activity on the web to absorb their engagement and monetization potential. The more of the commerce experience it owns, the more it can earn indirectly through ads. It’s also working on a Shopping tab for buying from traditional retailers.

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